Dave didn't want to hear what I had to say.
He struck up a conversation at the PhotoPlus Expo that ended with him asking me which camera he should buy.
"How much do you want to spend?" I asked.
"Maybe a few hundred dollars," he responded.
"You need to move a decimal point over. For what you just told me about yourself Dave, you should plan to spend at least $2,000."
His mouth almost hit the floor. That's not what he wanted to hear.
In many instances, I might tell you that you don't need the most expensive camera to create great photos. But not in all instances. There are times when you really should plan to buy the more expensive camera.
Here's why and when.