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Shutterbug Life podcast

Shutterbug Life is a weekly podcast that celebrates the creative photographer's lifestyle. Through a series of discussions, expert interviews, and photo challenges, the podcast examines everything you need to be, do, or have to reach your full photographic potential. Episodes are designed to be helpful no matter where you are on your learning path. Shutterbug Life podcast is hosted by Lynford Morton, a second-generation photographer who build one of Washington, DC’s fastest growing photography Meetup communities, Shutterbug Excursions. He has also trained thousands of photographers to take great pictures in Washington, DC and New Orleans from the business he founded, PhotoTour Excursions. Now he recreates the community of enthusiast photographers with Shutterbug Life.
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Now displaying: February, 2017
Feb 23, 2017

Several years ago, I followed up on what I thought was a great lead for my photography business. I crafted a warm introductory email and requested that we schedule a phone conversation.

Then came the response that totally deflated me.

"Just send your prices."

Like many photographers, that was the very last thing I wanted to do. I didn't want to talk about prices before I had an opportunity to have a conversation. I didn't want to quote a price before I had a chance to understand the full scope of their needs. After all, once he knew my prices, he could just leave. 

After going back and forth a few times by email, I sent some prices. As I suspected, he disappeared.

The moral of the story is not what you might expect. Just show your prices on your website.

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Feb 20, 2017

He had a different reason for asking, but we were looking for the same result.  

"How do you keep photographers motivated to keep shooting?" asked a camera industry salesperson. "It seems photographers aren't shooting as much. "How do we address that?"

This got me thinking about a problem we are all encounter. There is so much noise, so much distraction. It's tough for even the most dedicated photographers to find the motivation to keep shooting.

Here are a half dozen ideas, from easy to hard.

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Feb 5, 2017

In the Squarespace Super Bowl ad, John Malkovich is screaming into the phone at his namesake.

John wants to launch a website, but the hard part is not in creating a website. It is in getting his name. You know the message coming will be this...The easy part in creating a website will be creating a website.

If you are a photographer, by now you know you should have a website. The easy part in creating a website is in creating a website. The difficult part is in creating a website - that works.

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