Several months ago, I got a call from a potential client. She worked in the marketing department of a camera manufacturer and wanted help creating a marketing plan for them. We talked about a coaching program that would help her conduct the market research for her plan.
"Have you done this kind of thing before," she asked?
Of course. I gave her some highlights of my resume and pointed her to some links. One of the links was to the work we have done together on Shutterbug Life.
On her next call to me, she was so excited. "I looked at your work, and you seem perfect for this!"
I had another situation with a big camera retailer. They were struggling to create an educational program for their customers. After a reviewing some of my ideas and links, they invited me in to talk about how I could help them. They were excited to get started, they said.
You all know how this one ends. I saw that Canon was looking for someone to lead their workshop and learning program. Canon must already know who they want for this, I thought. I sent them my stuff anyway.
I recount these three experiences for one reason. They could never have happened six years ago. These opportunities were available to me because I created and worked the marketing system I want to explain today. If you use it properly, it will help you show, share, or sell your images more efficiently. If you are are an emerging photography enthusiast, entrepreneur, or freelance photographer, it can help you cut through the clutter and attract the right people to your work.
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Sitting on the floor in a room full of pictures, I let out a heavy sigh and began the tedious job of sorting the image packages into envelopes.
My Dad and I had just picked up the prints from a high school prom shoot we completed, and now we had to prepare them for our clients. There was no simple way of doing this. Fill each envelope, cross reference it against the names, and make sure they had paid. Then Dad would deliver the photos to the parents.
I wish we had today's solutions back then. Today, I've completed much more complex jobs without ever touching a print or wading through envelopes.
How? The technical part of selling your photography has never been easier than it is these days. You have a range of solutions to help you promote, sell, and collect for your images. None of them require any technical knowledge or ability.
I've got some more advice for you that doesn't have anything to do with f-stops or apertures. I'm not weighing in on DSLRs vs mirrorless or Canon vs Nikon. Today we are ignoring all the typical photography topics yet sharing some timeless advice.
Here are three decision points that all photographers face. If we can choose right at each intersection, I think we can improve our work considerably.
With all due respect, we know that churches and cathedrals are places of worship, but they also are incredible structures to photograph. The architecture, light, and history all provide opportunities for you to photograph. Those same characteristics also create challenges for many photographers.
If you want to create memorable images in your cathedral or church, follow these tips.
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